An upscale lifestyle Hotel brand owned by Marriott International

• Responsible for implementing the brand’s marketing and communication strategies
• Pre-opening Marketing lead at W Hotel’s international launches - London, Amsterdam, Bali, Singapore and Kuala Lumpur
• Developed a series of Food & Beverage concepts resulting in Local and International Press coverage
• Sourced credible Brand partnerships and produced Brand Activations for  W London, W Amsterdam, W Bali, W Singapore and W Kuala Lumpur
• Curated the on-site cultural programming for W London, W Bali and W Amsterdam

A Luxury Hotel brand owned by Marriott International

• Successfully ran two pre-opening positioning workshops at JW Marriott Doha and JW Marriott Muscat
• Created a brand narrative to enter the consumer's minds and differentiate the properties in the existing market
• Built a revised touchpoint plan relevant to the new positioning
• Trained the executive committee on the Brand Positioning & Narrative

Accor Hospitality Group

• Served as the interim marketing director for both Novotel Singapore on Stevens and Mercure Singapore on Stevens, leading strategic marketing initiatives
• Successfully managed and enhanced brand positioning, ensuring consistent and compelling communication across all marketing channel
• Developed and executed integrated marketing campaigns to drive brand awareness and increase guest engagement
• Spearheaded innovative food and beverage development projects, introducing new concepts and promotions to elevate the dining experience
• Collaborated closely with cross-functional teams, including sales, operations, and culinary, to align marketing strategies with overall business goals

+ Twelve Beach Club

• Created innovative food and beverage concepts for +Twelve Beach Club, enhancing the overall guest experience and aligning with the brand’s image
• Designed and implemented cultural programming showcasing key music, fashion and beverage partnerships, enriching the guest experience with authentic and immersive activities
• Established strategic partnerships with influencers to amplify brand visibility and attract a broader audience, leveraging social media to drive engagement and attendance

A boutique London based hotel offering world-class hospitality

• Responsible for implementing the brand’s launch marketing and communication strategies
• Led and supported on the Food & Beverage concept development
• Developed a locally relevant cultural programming series
• Managed and led on the Brand visual identity
• Recruited, trained and developed the pre-opening marketing department

A collection of exclusive luxury Hotels in Mauritius

• Led on a full brand repositioning of Long Beach Golf & Spa Resort to a lifestyle brand - Long Beach, Mauritius
• Secured, appointed and managed creative rebrand
• Built and implemented a strategic Marketing Strategy
• Developed a cultural programming series to active local and international communities
• Created and implemented a Digital Marketing transformation plan to align with new positioning
• Appointed and managed an International PR agency

Real estate and construction company engaged in International property development projects from conception to completion

• Created and implemented a Real Estate Marketing plan for source and destination markets
• Conceived and implemented concepts, guidelines and strategies across various creative projects and oversaw them to completion
• Developed email marketing campaigns to further engage prospect buyers
• Sourced international marketing partners for an online thought leader speaker series
• Created a blog and content strategy optimised for SEO

Saudi Entertainment Ventures (SEVEN) is developing world-class destinations that aim to transform the kingdom's leisure and entertainment offerings.

• Developed innovative food & beverage concepts tailored for the Wave House and Snow Park theme park attractions, aligning with SEVEN’s vision to elevate Saudi Arabia’s entertainment landscape.
• Led the creation of immersive F&B experiences, integrating storytelling, guest flow, and sensory design to complement the distinct themes of the Wave House and Snow Park destinations.
• Crafted cohesive brand and visual identity systems for new dining venues, ensuring consistency across touchpoints and resonance with target audiences.
• Collaborated with operators to deliver strategically positioned F&B offerings that enhance guest engagement and drive commercial performance.
• Delivered concept decks and brand guidelines that captured the essence of each attraction, contributing to the development of world-class leisure destinations for SEVEN.